Channel pacing
| Channel | Forecast | Spent | Pace | Projected EOM | Annual forecast | Annual spent |
|---|
Campaign pacing
| Campaign | Forecast | Spent | Pace | Projected EOM | Annual forecast |
|---|
Campaign spend maps live LinkedIn and Google Ads (Enterprise division) plus matching Meta campaigns onto budget lines by name pattern; the mapping lives in client.config.js. "Sheet" figures are hand-entered in the budget doc and refresh only when it does.