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selected periodFeatured launches
2026 to date, all channelsAnalyst notes
as of July 19, 2026- The Zero Trust Suite launch has spent about $120.2K across search, display, and LinkedIn ABM since the February 16 launch, for 631 tracked conversions. Enterprise search (ent_search_zero-trust_us) is the efficiency engine at roughly $121 per conversion in June; the LinkedIn tier-1 ABM flight peaked near $14.0K in May and has deliberately stepped down to about $3.6K through July 19 as the launch moves into always-on mode.
- Gartner MQ promotion is the cheapest pipeline in the account. The search campaign converted 167 times on about $2.6K in June (about $15 per report download) and is holding near $15 in July. The LinkedIn MQ flight runs hotter (about $203 per conversion in June) but reaches accounts search cannot — read the two together, not separately.
- SMB endpoint-security search is the volume engine, and its CPL is volatile. About $17.3K spend and 110 conversions in June (about $157 per lead) after $206 in May; July is pacing at about $186 through the 19th. Worth a query-level review before Q3 budgets lock to understand what drove the May spike.
- Performance Max keeps compounding. nx_pmax_smb-bundles converted 395 times on about $14.8K in June (about $38 per lead, down from $47 in January) and is running near $34 in July. Its conversions are store checkouts, so cross-check revenue quality on the Shopify page before shifting more budget.
- The Meta CAPI test is live but conversions are still untracked in this feed. NX_CAPI_Test_Endpoint spent about $2.5K in June as a new launch. Until Meta conversions land in the dataset, judge Meta on assisted metrics (GA4 Paid Social key events), not on this dashboard's conversion column.
- Store revenue backs the ad story. The self-serve store did about $206K in June — 2.8x June 2025 — and the LTV page shows month-12 renewal revenue running 50–65% of first-month cohort revenue for mature cohorts. Email + endpoint remains the most common product pairing; see Product Performance for the bundle case.
Campaign explorer
2026 monthly detail · click headers to sort| Campaign | Spend ▾ | Impr. | Clicks | CTR | CPC | Conv. | CPL |
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